Quote by Kavitha Subramanian, Co-Founder, Upstox: “The future of prosperity and financial prudence lies in the hands of women in India. Women now have more influence on society than ever before including politics, sports, law, and defence.
I strongly believe women make great investors, particularly in the realm of finance and investment, because they are patient and goal-oriented. Their ability to manage funds and savings both at home and at work is commendable. There is a growing trend of women using investment tools and that could be a huge opportunity for the financial institutions.
Since last year, Upstox has witnessed encouraging trends in terms of women participation in financial markets. Around 65% of women investors at Upstox are millennials and more than 80% hail from Tier 2-3 cities within which 35% are homemakers.
With specific educational resources to help women investors make the best decisions, women are increasingly defying gender norms and achieving their financial objectives on their own.”
