Chennai:
Dubai based international chain, MAX Fashion sets a new record with the opening of its largest store in Kochi, spanning over 25,000 sq.ft. Scaling presence to over 200 cities in India, the milestone launch is a big move towards building the market in, Kerala. Further strengthening its position in south, Max makes a significant brand shift, introducing specially designed collection for the youth. With 100 more stores planned in the coming year, the brand gears up for steady expansion across top tier and developing cities.
Sumit Chandna, Deputy CEO, Max Fashion India, said “We are elated to open our largest India store in Gods own country;. With an expansive 25,000 sq foot, you will be spoilt for choice. With latest trends and fashion from across the globe, this is our Onam gift to Kerala. This is our 465thstore in India and 850th Globally.”
The marquee launch in Kochi turned into a huge spectacle as actor Honey Rose, unveiled the never seen before 6000 sq.ft Pookalam installation made with more than 8000 clothes. The clothes from this remarkable assortment will be donated to children, through an NGO. Created by artist Dudu, this extraordinary celebration of fashion, culture and giving-back to the society, speaks for the brand’s dedication towards empowering fashion enthusiasts, nationwide.
With its new brand positioning, ‘Max Style Min Price’, the large format store in Kochi offers a unique retail experience at attractive prices. The collection for kids starts at INR 129, and trendy styles for the fashion-forward youth are priced at INR 199, onwards. With multiple fashion stories the store is a buzz with glam & style. Especially are the Cobalt Blue – collection that includes elevated cool styles and interesting silhouettes. This range for the young and contemporary audience adds bling to the festive range. The Comic Culture tees line has many graphics and designs from the world of anime movies, thematics & OTT series. Naruto & DragonBallZ, the two new additions to take over the Anime frenzy.
Pallavi Pandey Head Marketing Max Fashion India Spokesperson quote: “we aim to provide an unmatched shopping experience for our valued customers. We aim to give consumers a reason to celebrate this festive season in style. This store comes with 5000sqft of Home Centre built in to take care of all your home needs.”
Max has an extensive range of stylish apparel, footwear, and accessories for men, women, and children. The brand’s commitment to inclusivity ensures that fashion is accessible to people of all ages and sizes, fostering a culture of confidence and self-expression.
