Everyone is talking about millenials. Who are they? they’re the generations born between 1980 to 2000. India is leading the planet in the number of milennials. They not only form up a serious chunk of the workforce, they even have an excellent deal of consumer power in their hands and this is often what makes this demographic so exciting to marketers.
According to a reports by consulting company Deloitte India and lobby group Retailers Association of India, “Globally, millennials account for 27% of the world’s 7.4 billion population. In India, millennials are 34% (at 440 million) of the country’s total population. Also called Generation Y, they possess a 47% share in the working age population. Being the most important demographic group in India and globally, millennials are characterized by high levels of income and as digitally connected individuals, driving various consumer segments towards rapid climb and development.”However, there’s a catch, reaching the millennials has its own set of challenges.
Should PR change for the millenials?
Yes. PR has got to evolve to satisfy the mindset of the millennials. Every generation is formed by the circumstances they grew up in. Millennials are exposed top technology very young. they’re the primary generation to grow up familiar with technology and therefore the internet from infancy . In fact, they spend around 17 hours every week on the web . Naturally, they need different living, working, shopping and socializing preferences from the preceding generations.
Find Common Ground
To appeal to millennials find something that has them excited and helps them relate to your brand. as an example , if your target is the young fashion-conscious customer, it’d be an honest idea to possess a fashion show during a mall and attract them. Discount coupons for them would work too.
The mobile generation
Millenials are indeed the mobile generation, it’s not uncommon to seek out them glued to their mobile screens. Whether it’s to search for information, office emails, catching up with friends or the social media. They spend tons of their time researching products online but may make the ultimate purchase online or offline. ensure that information sent to them is mobile friendly. This ensures it’s easier to grab their attention. you’ll post reviews or informative content which will help them take a sale decision quickly.
Use the facility of images
Millennials are an impatient brood. ensure that you simply get information across quickly and simply . Infographics and pictures are an excellent way to do that . As stated by HubSpot, Facebook posts with images get 53% more likes and 104% more comments than the typical posts. When it involves tweets with pictures, these have double the likelihood of being retweeted. An awesome fact is that content with compelling images get 94% more views than content without images as humans process images 60,000 times faster than text.
Provide backdrops for sharing
Whether it’s a press meet or an event create attractive backdrops that include branding where they will shoot selfies and post.
Showcase values
Most millennials are standing up for a few cause or the other. From environmental activism to human rights, they believe showing their support. they’re rather skeptical of companies that they believe are mere money spinners. they might like better to accompany companies that actively promote CSR. ensure that you just actively indulge in CSR activities and highlight them through PR.
The best thanks to target millennial is to go digital!
