Hosur, March 2024: Ethnic apparel retailer Sai Silks Kalamandir Ltd (SSKL) has launched its 60th store under Kancheepuram Varamahalakshmi Silks format in Mookandapalli, Hosur, Tamil Nadu.
The newly inaugurated store by HH Sri Sendalangara Shenbhaga Mannar Sampathkumara Ramanuja Jeeyar Swamigal is 9th store in Tamil Nadu and 60th store of the company. The store offers premium ethnic sarees & handlooms for wedding & occasion wear. The product portfolio comprises premium sarees such as Banarasi, Patola, Kota, Paithani, Organza, Kuppadam, and Kancheepuram silk sarees.
With a strong presence in Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu, the company offers a diverse range of products including ultra-premium and premium sarees, lehengas, and men and children’s ethnic wear.
Prasad Chalavadi, Managing Director, Sai Silks Kalamandir Ltd said, “We are delighted to open 9th store in Tamil Nadu. This shows our commitment to Tamil Nadu for delivering much needed growth by expanding our presence in ever growing ethnic wear market in Tamil Nadu.
“In order to support our growth strategy, we intend to further penetrate in Tamil Nadu like we did in Telangana and we will build large warehousing facility as we open more number of stores to support our growth,” added Prasad Chalavadi.
SSKL plans to focus on the South Indian market as it is the largest saree market of India contributing 50% of saree sales in the country.
