Chennai, January 2021: Yamaha Motor India group of companies, one of the leading two-wheeler manufacturers in India, today announced special festive offers in lieu of Pongal festival in Tamil Nadu. Tamil Nadu has been an important market for Yamaha and contributes to 23 percent of its overall sales. The significance of the market in terms of growth and diversity is huge and the company’s new line up of BS VI two wheelers including stylish 125 cc fuel injected scooters and sporty, globally popular motorcycles in 150 cc and 250 cc will support Yamaha to further capitalize on the growing market potential of the state.
In order to reach out to the large number of customers in the state, the company will be offering lucrative finance schemes for both motorcycles and scooters, and exciting deals on scooter accessories during the Pongal festival. The scooter buyers in Tamil Nadu can now acquire Yamaha’s highly fuel efficient, sporty & stylish and lightest 125 CC scooters with a down payment of as low as Rs. 999 and make the most of the festive offers. Alternatively, they can avail free scooter accessories worth Rs. 4000. On the other side, motorcycle customers can avail low rate of interest starting from 5.99% on all motorcycle models under attractive finance schemes offered by the company.
The current line-up of Yamaha BS VI model consists of 125 cc scooter models Fascino 125 FI, Ray ZR 125 FI and Ray ZR Street Rally 125 FI with advanced safety features and technologies and sporty motorcycles in 150 cc (R15 Version 3.0 & MT-15 in 155 cc, FZ FI & FZS FI Version 3.0) and 250 cc categories (FZ 25 and the new FZS 25) offering Yamaha’s popular excitement of adventure, superior controls and refined power delivery.
The company has a total customer touch points of 299 in Tamil Nadu. Yamaha’s market share in 2020 has increased to 9.4 percent, which is slightly higher compared to the market share in 2019. The improved performance can be attributed to company’s focused customer approach and product promotions through internet-based services. The company expects the overall demand to grow during the year 2021 in the state which will help the company to strengthen its position in the both the 125 cc segment scooters and 150 cc and 250 cc segment motorcycles.
