Published by Catalyst Public Relations Pvt Ltd, Chennai
This is probably a question that many a businessman has. Not just that, there are many other questions that pop up, for instance, would it really be worth hiring a PR agency, will it bring in the expected ROI etc.,
READ ON TO FIND OUT HOW A PR AGENCY CAN REALLY HELP
BUILDS BRAND AWARENESS
This is one of the key rules of the marketing game, raising brand awareness .A PR agency helps you increase the reach and awareness of your brand manifold. This is especially important for start-ups and new brands that are entering the market. A PR agency can make the difference by transforming a low key brand launch into a glitzy affair covered by the media.
A PR campaign costs much less than an ad campaign. It’s a cost-effective way to reach out to your target audience without shelling out a bomb. Use PR as a cost-effective tool to connect with your customers and prospective customers.
One of the most important reasons for the success of any brand is the level of trust its customers repose in the brand. Building trust also goes a long way in helping maintain brand loyalty. While traditional advertising is viewed with a certain level of scepticism, PR initiatives in the media tend to be trusted. This makes it easier for you to build a business and sustain it too.
PR activity can help both new businesses ad existing ones attract investors. When you have a firm, well-chalked out PR strategy in place, this becomes a means to generate positive media coverage which will put you in a better negotiating position with potential investors. Besides this, it can also enhance the way your brand is being viewed and make it appear larger and more established. This helps ease the process of securing funding, collaborations and partnerships.
EXPERTISE GIVES YOU THE EDGE
When you choose a PR agency with expertise, it helps you avoid the pitfalls that you might come across. It’s better to rely on their expertise and become successful rather than experiment and put your business at risk. Not every business would be able to survive a fall and rise again. An experienced PR agency will create a smooth path for your brand to reach the hearts and minds of your customers.
TALENT SEEKS YOU OUT
When you have positive PR, you will find that good talent comes your way. Individuals who have excelled in their functional areas would want to be employed by a successful business. This in turn will help your business perform better and increase your sales and improve brand image.
When a crisis or controversy hits your brand, sometimes it can cause damage, sometimes it can be and enough that you may have to shut down your entire business. How do you insure yourself against something like this happening?
Having a PR agency can help you when an unexpected crisis hits you. They have the expertise to handle the situation and would help to dilute the negative publicity your brand receives and ease things out. They would also help to rebuild trust in your brand. They would be prepared for crisis and chalk out a crisis management plan beforehand, so that you would never be caught unawares.
INCREASE YOUR CIRCLE OF INFLUENCE
PR helps you gain a whole new circle of contacts, many of which you may not have been able to gain otherwise. These can range from bloggers, potential clients to top brass in the industry. Nevertheless, it gives you a good opportunity to promote your business. This also helps you garner collaborations and maybe even investments or know how. This will also help you build your personal image in the industry.
ELEVATING YOUR BRAND
Every business wants to move up. This is something that takes concerted effort and strategy. A PT agency can help envision your goals and craft a road map to reach the same. This can include helping you get down to the right kind of messaging, develop content such as content for social media, video and media relations.
EXTEND THE CAPABILITIES OF YOUR TEAM
A good PR agency will work in alignment with your business goals. It would be pro-active and quack to spot media opportunities that can work wonders for your brand. It would help you access then and benefit,
The ultimate goal of all promotional activity is increasing sales. PR promotes effective conversion from leads to sales.