New Mahindra SUPRO PROFIT TRUCK Commits Higher Customer Prosperity through Guaranteed Higher Mileage & Payload

Chennai, July 27, 2021: Mahindra & Mahindra Ltd., one of the top Commercial Vehicle manufacturers in India, offering the widest range of products and solutions from 3-wheelers to 55 ton HCV Trucks, today announced a unique value proposition for its recently launched SUPRO PROFIT TRUCK range of Small Commercial Vehicles. Based on independent certification, it is proven that the SUPRO PROFIT TRUCK customers have an opportunity to earn 25-36% higher operating profit on account of guaranteed higher fuel efficiency and payload. For this highly attractive product range and offering, Mahindra has also onboarded renowned actor and producer Ajay Devgn as the brand ambassador who will collaborate with the brand to further enhance its reach through digital and traditional mediums.

Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s  proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its  guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.”

Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, Mahindra & Mahindra Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the  <2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.”

The Product Range & Financing Support

The new range of SUPRO PROFIT TRUCK is developed on the successful SUPRO platform. It is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers. The SUPRO PROFIT TRUCK range comes in both diesel as well as CNG fuel options and provides class-leading mileage and performance even at maximum loads, thereby promising supreme comfort and convenience. SUPRO PROFIT TRUCK also, provides customers with powerful AC and a mobile charging point along with a class-leading warranty of 3 years/80,000km (whichever is earlier).

The SUPRO PROFIT TRUCK also brings in very attractive finance options where customers can avail loan tenure of up to 5 years and lesser IRR, starting from 12.99% onwards, which helps in lowering EMI for customers. The customers can also avail of up to 100% loan on SUPRO PROFIT TRUCK.

Guaranteeing After-sales Service

Besides the guarantee to deliver higher profit or take the truck back, Mahindra is also launching  two powerful after-sales Service guarantees:

1.     Schedule Service Guarantee of 2 hours turnaround time or INR 500 compensation per day and

2.     Paid Service Guarantee of 5 hours turnaround time or INR 750 compensation per day.

This will serve to complete the story – higher profit through mileage and payload superiority guarantees and then guaranteed turnaround time in service to ensure higher uptime, more trips and higher earnings.  

SUPRO Brand Strategy

Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of  Mahindra SUPRO PROFIT TRUCK, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

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