This is a query that rolls around client minds while choosing the PR agency. After all, as a client you trust your most precious possession, your brand to the PR agency. Here are some things to check out for while making your choice.
Check out the presentation
The presentation that a PR agency makes will offer you quite fair idea about their bent of mind and the way they function. Have questions that you simply need clarified ready and ask them.
Knowledge is power!
A PR agency must stay updated with the newest trends within the market and possess a robust knowledge about the brand, its competitors, industry trends, current news then on. The ‘knowledge factor’ is that the leading edge which will help the brand break through the clutter and make a buzz within the media. Do they understand your business? this is often one among the key questions that you simply must find the solution to.
Experience talks
Nothing works better than good experience. search for workplace with a minimum of a decade of experience as they might have faced diverse situations and you’ll exploit their expertise for your brand. it’ll assist you avoid many pitfalls and mistakes. After all, no-one wants to be the guinea pig to a brand new start-up PR agency.
Great relationships
PR is all about having great relationship with the media, the industry and having an excellent network. the whole success of a PR agency depends on cultivating good relationships that in return help secure good coverage for clients within the media and also pitch stories. Good celebrity and influencer contacts also help because the agency can use their goodwill to get positive publicity for brands they handle. Having journalists, especially senior journalists on the team may be a big plus. Since they have stayed on the other side of the media, they’d know how precisely the media would check out news that’s pitched to them.
Look for chemistry
A PR agency will need to work closely with you and your organisation. search for one that you simply are going to be comfortable with and may work on your wavelength. the connection should be smooth and therefore the agency must function like an extension of your business and assist you achieve your goals.
Should you choose an enormous or small agency?
There are advantages and drawbacks to both. A smaller agency may provide quicker and faster service. However, a bigger one would have more manpower and resources and will transcend PR and supply marketing services too. A mid-sized agency might be flexible enough for diverse business sizes.
Pricing
Pricing isn’t any doubt one among the most important factors in making your choice. is that the PR agency pocket friendly and reasonable in pricing? Their charges should be directly proportional to the deliverables, not the strategies and desk work alone. Though the deliveries aren’t guaranteed in this industry, no client will continue spending money without results…. right? ensure you’re getting full value for your money.
Systems and process
Systems and process are important for any company and it’s applicable to PR agencies too. This helps work move along smoothly sort of a well-oiled machine. An ISO 9001 certification is proof of this and check for it.
Who are their clients?
A look at the client list and past record can offer you a good idea of their capabilities and achievements. you’ll also check if they need client testimonials as these are valuable credentials. If they have had experience with brands almost like yours, it’d be another advantage for you.
Social Media
Today it’s not just the mass media that’s making an enormous impact. PR agencies got to be social media savvy too. If a PR agency remains stuck within the conventional rut, your brand too are going to be . So check their social media pages and ask them about their expertise in it.
Who are going to be working for you?
A good PR agency must have adequate staff having expertise in the respective areas that they handle. you must even be allocated resources who can satisfy your needs.
Fixing a PR agency is challenging but invest enough time in it and this would pay you rich dividends.
