Steelage Unveils #SadahTatpar Campaign in Chennai

Chennai: With a legacy spanning over 90 years as a trusted provider of safe storage solutions across India, Steelage proudly unveils its latest initiative, the #SadahTatpar Campaign, in the vibrant city of Chennai. Launched on April 04th, 2024, this campaign marks a significant milestone in Steelage’scommitment to fostering proactive engagement with the Jeweller community.

Steelage’s #SadahTatpar campaign comprises a brand film, which is part of a larger initiative to engage with the Jeweller Community of India through prominent digital and social media platforms like Facebook, Instagram, YouTube, etc. and will be complemented with on-ground engagement and activations in key jewellery hubs across Chennai city.

Anirban Mukhuti, Head of Marketing & Product Management, Asia, provided insights into the campaign, stating, “Steelage’s dedication to excellence and innovation resonates deeply within the #SadahTatpar Campaign, as it aims to engage with jewellers across Chennai. The #SadahTatparcampaign is aimed at elevating our engagement with the Jeweller Community in India to the next level. The #SadahTatpar brand film is rooted in Steelage’sprofound understanding of its customers and demonstrates our commitment to take proactive actions with the intent of addressing their daily challenges through practical solutions. The brand film captures the daily routine of a Jewellery Store Owner, and the challenges associated with handling multiple keys is used as a metaphor. By providing a simple yet practical solution to their problem in the form of a key pouch the film demonstrates that when it comes to customer needs, the brand is #SadahTatpar. The overwhelmingly positive response to this campaign is truly gratifying.”

#SadahTatpar embodies the unique spirit and core values that distinguish Steelage in the safe storage solutions market, reflecting customer-centricity, brand empathy, and innovative problem-solving.

With a legacy of reliability and trust in the Indian market, Steelage continues to serve as a trusted provider of safe storage solutions, including high-security safes, strong room doors, fire cabinets, and modular vault solutions, to the jeweller community.