As the year 2021 draws to a close, here’s what’s in store for PR in 2022. Here’s a glance at what will shape PR strategy in a major way. It’s always good to anticipate the future and be prepared to snatch chances.
Paid news and the rise of AI
In recent times, there has been a crucial trend of the media coming up with different options for paid news. In fact, numerous media houses allocate specific spaces for this. This trend is set to grow bigger.
Artificial Intelligence or AI’ll occupy a bigger part in public relations than ever before. Here are some of the methods AI’ll work its way into PR, authoring data- driven stories, transcribing audio and video content into text content, creating media lists, watching social media, forecasting media trends and help with crisis communication. Multi-media search is another significant thing that’s coming up in this field and it’s bound to shake stuff up. Some PR agencies have already begun incorporating AI into their work and this is set to go bigger. everyday tasks will be allocated to AI. Rather than feeling scared, getting the hang of AI can help PR professionals increase further value to their work and also keep themselves in demand.
Marketing and PR to integrate further
This is a trend that has been growing and in 2022, it’ll reach greater heights. With the media coming up with more innovative ways to bring brands into its fold, there will be a rise in PR moves that integrate marketing. This will allow a more harmonious brand output which will strengthen the brand outlook.
Relationship Structure
Relationship building will go beyond a higher scale. This is something that has ever been important in PR but now it’ll encompass a more number of areas. Relationship building will include not just the media but will also extend to merchandisers, influencers and others.
Smarter Criteria
With the rise in technology, it has become quite easy to measure metrics and PR is certain to take advantage of it. PR tools help you to produce beautiful graphs and infographics to help guests understand the value created. This also allows them to appreciate the effort that has gone into the strategy and the results.
Combating fake news
With the growth in false news, there’s also a great challenge for PR companies. There’s a need to promptly respond to fake news and battle to contain the damage and remove it. With social media operation on the rise, fake news goes viral very rapidly and companies need to have a readymade game plan. They must be alert to reach and have a one- point source for information.
PR To come a content mate
PR will no longer be a press release creating machine, it’ll come a content creating partner. It’ll work alongside the media partners and act as a content partner finding good news stories and adding value. Rather f merely pitching stories, it’ll generate advocates for the brand. It’ll also give awesome visual content.
